Frequently Asked Questions

Unless there's a format conflict, it's not recommended that you cherry pick stations in the network affiliate list. Network radio is a broad reach approach – different from how spot radio works. You may be more accustomed to buying spot radio and selecting the time/day/program that you wish to advertise.

The most unique quality about the Traffic Patrol Broadcasting networks ... our clocks are set up on a quarter-hour basis and all feeds (reports and sponsorships) going out during a given quarter hour carry the same sponsor message –meaning your message is heard on ALL network affiliate stations during the same 15-minute segment. It's called good old-fashioned ROAD BLOCKING.

Commuters depend on it to get them where they're going. In fact, research says they'll literally push buttons during their drive to get to their destinations. Our advertisers' sponsorship message is "embedded" in LIVE information people have asked to hear. The listener actually has given us the invitation to speak to them in a format they are willing to listen. They actively listen to the traffic reports to determine if they will encounter an accident or need to choose an alternate route. In actively listening to the report, they, in turn, hear the embedded sponsorship of the traffic report – your message to actively engaged ears.

You can buy specific days – not times, if you'd like. The best option is to let the network work for you with a Monday-Friday rotator in both morning and afternoon drive. If you need different copy on Tuesdays and Thursdays – that's no problem – it's all LIVE.

Traffic Patrol reports and sponsorships are positioned during prime drive times morning and night, during the peak times of each weekday, therefore conveying your message to the most active listener during the most opportune times.

Added value is a terrific component to your spot buys and additional mentions in traffic or wherever you wish to sponsor is always a good thing. Every radio company can set their own value for the service.

However, the broad, "Super Bowl-like Reach" of Traffic Patrol Broadcasting in South Carolina can truly only be delivered through Traffic Network Radio Advertising. Traffic Reporting is Traffic Patrol Broadcasting's only business.

The affiliate stations don't receive the same amount of feeds. The number of spots the sponsors receive on each station is in direct proportion to how many Traffic Reports are aired on each station.

In determining your account needs, our marketing director will work closely with you to create the most effective advertising schedule that best fits your goals.

Successful Advertisers have found that reaching so many additional new customers is the main reason they use the service. Rotating through as many stations as possible – that's how the potential reach is achieved.

Some Advertisers narrow their target demo as a way of cutting expenses – missing many of their consumers.

Traffic Patrol allows advertisers to broaden their message reach, including many customers that have never been "asked to buy" the product before.

The network isn't perfect for every product and media strategy. The average attention span is 9.7 seconds – two powerful examples of 10 seconds or less ... The Pledge of Allegiance and McDonald's Big Mac Campaign (Two All Beef Patties, Special Sauce, Lettuce Cheese, Pickles, Onions on a Sesame Seed Bun.) Both are powerful messages.

You can buy one or as many as you'd like – either in South Carolina or any other market available in the country.

Yes – just ask us for any market you have interest. We service clients in South Carolina and coastal Georgia. You make one phone call to us and we handle the rest.

We're not radio! Radio is certainly our platform, but by definition, we are "out of home" media, reaching consumers while they are in their cars, and able to react quickly to a client's offer by steering their car to the client's parking lot.