How to Advertise

In conjunction with frequent traffic reports, TPB airs concise commercial messages. Each TPB sponsorship includes a live audio billboard, delivered by the traffic reporter, followed by a :10 second commercial.

TPB's clients' advertising happens when traffic happens: during busy drive times when adults are trapped in their cars and eager to hear the latest traffic. Regardless of the market, Traffic Patrol services are broadcast on many affiliate stations. Each message on Traffic Patrol "roadblocks" listeners because it airs on all affiliate stations running a traffic report during the same quarter hour time period. So no matter what format your potential customer likes, you'll reach them.

Because of its multi-station demographic reach, frequency potential and multi-market options, Traffic Patrol advertising is extremely cost effective. Whether you advertise in one, two, or several markets, it's like "syndicating" your message, so you achieve greater economy of scale.

In addition to wide market coverage, TPB saves time and money on paperwork, affiliate review, and statement processing. One order, one invoice, and one check can implement a comprehensive buy to multiple stations across South Carolina and coastal Georgia.

TPB assists clients in enhancing their productivity and profitability. Upon receiving an advertising order, our expert staff begins generating client messages, if preferred, by inserting powerful "sell" components in short, targeted radio messages aimed at generating results. Our marketing team has a proven track record of success in developing effective advertising messages for our clients.

Or, if preferred, the advertising client can provide the message copy to us. Here are a few tips on writing ad copy for Traffic Patrol's format.

Tips for Writing Copy

The billboard is stated as "brought to you by...." and stands separate from the sponsorship copy. The billboard copy does not apply towards the :10 embedded sponsorship "commercial."

Sponsorship copy is just basic information. Copy should be written in 3rd person and be written to be conversational – as one would speak.

A good rule of thumb is 30 words or less or approximately 55 syllables.

Remember, Traffic Patrol Broadcasting's sponsorships are all read LIVE. The goal is for the reporters to be able to "endorse" the product and for the listener to hear the most important information, whether it's the date, time, phone number, web site or the Call for Action.

Here's how some of our advertisers have used the networks ...

NEW STUDENT REGISTRATION AND ORIENTATION IS MONDAY NOVEMBER 26TH AT 3 PM. WINTER QUARTER STARTS
JANUARY 4TH. CALL SAVANNAH TECHNICAL COLLEGE AT 912.443.5700.

BIG THINGS COME IN ALL JACKPOTS! THE POWERBALL JACKPOT STARTS AT $15 MILLION. DRAWINGS ARE EVERY WEDNESDAY AND SATURDAY AT 10:59 P.M. VISIT YOUR SOUTH CAROLINA EDUCATION LOTTERY RETAILER FOR YOUR CHANCE TO WIN.

VISIT NASCAR SPEEDPARK DOT COM TO LEARN HOW YOU COULD MEET #11 DENNY HAMLIN ON JULY 25TH. NASCAR SPEEDPARK WHERE RACING IS ONLY HALF THE FUN!

PUMP UP THE VOLUME WITH THE SAMSUNG SYNC* – THE PHONE THAT HAS IT ALL ... MUSIC PLAYER, VIDEOS, AND EXPANDABLE MEMORY. IT'S FREE AFTER DISCOUNT AND AVAILABLE WITH A NEW 2-YEAR COMMITMENT. CALL HTC HORIZON TODAY.

FOR THE LATEST BREAKING NEWS, NEWS ALERTS AND UPDATES FROM THE SUN NEWS THROUGHOUT THE DAY, GO TO MYRTLE BEACH ONLINE DOT COM ... MYRTLE BEACH ONLINE DOT COM ... IT'S WHERE YOU GO TO KNOW.

Click here to contact us for advertising opportunities or additional information about Traffic Patrol Broadcasting.